DESCRIPTION
Nowadays it is essential that our research projects are accompanied by a dissemination and promotion plan so that they gain greater visibility in society. In many cases, these plans are required by the funding bodies themselves, as is the case with calls for applications. In this course our objective is to present the key aspects and strategies to make a dissemination plan, proposing different actions that can be carried out and analysing different practical cases. Also in a second part we propose some concrete actions, such as the preparation of podcasts and short videos, which can be a useful tool and a valid communication channel for research projects.
STRUCTURE
Module 1 – Theoretical introduction
- Importance and need for a dissemination plan in research projects.
- Requirements of funding agencies in relation to dissemination.
Module 2 – Strategy and analysis
- Keys and strategies for developing an effective dissemination plan.
- Proposal of specific actions for dissemination.
- Analysis of case studies of successful dissemination plans.
Module 3 – Tools and channels
- Preparation and use of podcasts in research dissemination.
- Creating short videos as a communication tool for projects.